Nowadays, business is becoming more and more difficult, which has become a common consensus among bosses of all sizes.

Affected by the international environment, the impact of the epidemic and other factors, whether it is the traditional manufacturing industry, consumer industry, or e-commerce, live broadcast and other emerging industries are facing increasingly severe difficulties. It has been more than two years since the outbreak of the epidemic. Under strict control, people's lives in most cities have returned to their former appearance.

However, different from people's lives, business in many industries has not improved. On the contrary, after the resumption of production, many enterprises and stores are in worse operating conditions, not to mention earnings, and even maintaining normal operations are somewhat difficult. Everyone is full of expectations for 2022, but compared with last year, it is not very optimistic.

Then some people feel that they don't understand that our country has 1.4 billion people. Why do we still drive consumption?

1、 The entrepreneurial environment has changed

Compared with decades ago, the current entrepreneurial environment must have changed a lot.

At the beginning, when the wave of entrepreneurship came, all industries in China had just started, and there was also a lot of room for development. Therefore, at that time, the difficulty of entrepreneurship and the cost of investment were not very high. More importantly, the competitive pressure between industries was not very high, so the success rate of entrepreneurship would be higher.

On the contrary, China's economic development has been highly developed, although many emerging industries still have great development prospects. However, there are many entrepreneurs who can't calm down and run their own brands steadily. Some even have strange thoughts directly.

With such a state of mind, even if there is a short-term glory, it will fall down sooner or later.

Among the more than 1.4 billion people in China, there are many people with entrepreneurial ideas, but a large number of people don't know what they should do at all. In the end, they can only follow the trend. Many of us usually prefer milk tea. It can be found that there are many large and small milk tea shops in an area, which makes many milk tea shops unable to open and eventually close down. Obviously, it is almost impossible to survive in the fierce competition without understanding the industry.

Online stores are also facing constant changes in the external environment. Because a large number of businesses have settled in the past two years, the phenomenon of overcrowding and flooding of online stores has finally been caused. Who can guarantee that their business will be better in such a market environment?

Coupled with the shutdown of express delivery in many places, in fact, e-commerce is just a mirage. For us ordinary people, there are only a few people who can finally stand on the top of the pyramid.

2、 Consumer purchasing power declines

Consumers are embarrassed and have no spare money to stimulate consumption.

First, the epidemic has led to a slowdown in income growth and even unemployment for most people. Second, high inflation has led to a decline in consumer demand. At present, China's oil price has already exceeded the 9 yuan mark, and in some regions it has reached 10 yuan. In addition, some people are forced by the pressure of housing loans, and their consumption capacity is greatly reduced.

According to the data, at present, the scale of personal housing loans in China is as high as 38 trillion, that is to say, there are 200million housing slaves and 400million people are still repaying the loans, while the monthly income of most ordinary workers is basically about 3000 yuan to 7000 yuan. After paying off the housing loans, it is only enough to barely subsidize the family, plus children's education, medical treatment, etc.

The necessary living expenses and consumption capacity will naturally be greatly reduced, and it is reasonable that the uncertainty of future expected income will also make it difficult to do business.

3、 Related to the development of e-commerce platforms

What is different from the last century is the rapid development of the Internet economy. What is different from the past is that online e-commerce platforms are becoming more and more popular.

618, double 11, double 12 and other shopping festivals make the development of offline stores no longer like a fish in water as before. Coupled with the rapid development of live broadcasting and goods, many physical stores have been impacted by these consumption patterns. Many physical stores are facing very serious losses.

Online shopping is now very common, and people are used to a more convenient way of shopping. We don't need to go shopping everywhere. We can browse many goods with a mobile phone, which also greatly affects the entrepreneurs of physical operation.

Now many physical stores are facing bankruptcy, especially after the rise of the live broadcast and delivery industry. Offline stores need to invest a lot of human and material resources, but the live broadcast can introduce a product to tens of thousands of netizens at the same time, with corresponding discounts and concessions, so that consumers can more intuitively feel that they can buy cheap things.

The on-site delivery of goods has triggered a new shopping model, which poses a great threat to the physical operation of enterprises. In this case, entrepreneurship has little living space. And in the past two years, the global price level has risen sharply. When the prices of various raw materials rise, the cost of products will also increase.

In order to maintain profits, businesses must raise prices. This will lead to a decline in sales, especially for some restaurants, the rising price of dishes will directly affect the turnover and income.

In the past, it may have attracted audiences because of its good taste and low price, but now with the rising price, it is bound to lose a large number of customers.

At present, many industries have very strong companies with strong anti risk ability. Even if they cut prices, their profits will not be reduced too much. However, small enterprises can't stand this kind of toss. Their popularity is already low and their sales are very poor. If they raise prices again, they will have no chance to compete with these powerful companies.

Therefore, under the influence of various factors, many fledgling enterprises are very difficult to develop.

Under the current situation, almost all enterprises have been affected to a certain extent. Of course, for some old enterprises, these enterprises have decades of development history, rich experience and rich heritage. Therefore, even if the commodity price rises and the sales volume decreases, the company still maintains the normal turnover of funds and maintains the stable development of the company.

4、 White hot market

The four traditional killers for making money are gradually disappearing.

These four trumps are poor information, poor time, poor resources and poor contacts. Take the information gap as an example. Before the development of online stores, the commodity market was the world of physical stores, but now the network is developing so fast, and the transparency of information is close to 100%. How can you make the past middlemen earn the difference?

The way to earn the price difference is thus blocked. It can only be said that putting aside subjective factors is the inevitable result of social development, and other factors are the same. Under the premise that the key to making money is gradually smoothed out, it is normal for the real economy to fail.

Physical stores need to see all directions and listen to all directions. Every era has its own pulse. Throughout the ages, there is no lack of the same truth as those who have achieved great things. Business is never easy to do, but there will always be outstanding people who can do business.

5、 Impact of epidemic situation

Although the epidemic prevention and control work in China is relatively strict, the virus itself is constantly mutating.

The transmissibility is also obvious, which has led to the rebound of the epidemic in some parts of the country. Under the restriction of the blockade, the development of many industries has been affected. Some small-scale enterprises or stores have directly declared bankruptcy, and others have been forced to make decisions such as salary reduction or layoffs. The income is not very ideal, and naturally our consumption level began to decline.

Most physical entrepreneurship ends in failure.

One is the impact of environmental factors, and the other is that the market is too saturated and the competition is fierce. If we all want to stand out, without strong funds, contacts and technical background, it must not become a climate.

Since it is so difficult to do business now, we must constantly improve ourselves in order to cope with the instability of this environment. While asking for an increase in income, we should also pay attention to reducing unnecessary expenses.

What do you think of the more difficult it is to do physical business?