For the word "smart home", it seems that few people have mentioned it at present. But now, it is closer to us than ever before. In recent years, with the gradual implementation of 5g network technology, Internet of things, big data, cloud computing and other technologies, smart home products are also gradually entering people's daily life. Among them, smart speakers and smart door locks have the highest voice in recent years! Today, let's discuss the development of intelligent door lock.

How did the smart door lock appear?

Intelligent door lock, in short, refers to a lock that is different from the traditional mechanical lock and has been improved in science and technology, which is more intelligent and simple in terms of user safety, identification and management. If classified, the smart door lock should be included in the home intelligent security, and it is the executive part of the door lock in the access control system.

So how did this product with the dual characteristics of science and technology and traditional locks appear? Firstly, the scale of smart home market has been expanding in recent years, and relevant statistical analysis institutions predict that the scale of smart home market will exceed 195 billion yuan by 2019; Secondly, when the market scale expands, the diversity of smart home products also begins to shift from traditional electrical appliances to traditional non electrical products such as door locks; Finally, with the change of users' consumption concept and the loopholes of traditional security products, users' demand for intelligent security products is also increasing.

In a word, under various conditions, high-tech security products such as intelligent door locks and monitoring equipment, with their unique characteristics, better make up for the shortcomings of traditional security products, and then meet the new needs of users. Therefore, more manufacturers see the business opportunities, and the whole industry is beginning to take shape.

One of the future smart home simulation scenarios

According to the report of China's civil door lock industry, it began to realize mass production in 2001. Data show that from 2008 to 2014, the number of intelligent door lock enterprises in China began to grow faster, and the total output value of the industry exceeded 1 billion yuan.

Early intelligent door lock with keyhole

Subsequently, in 2016, the whole network sales amount of China's intelligent door lock industry reached a new high, with a total amount of 140.11 million yuan, 11.5 times that of 2015. The number of products involved in crowdfunding also soared from 13 to 43, realizing the first explosive growth in the industry. Last year, in 2017, China's smart door lock industry began to slow down. The total sales amount of the whole network was 564.13 million yuan, an increase of only 17% over 16 years. However, it can be seen that many well-known domestic technology manufacturers without crowdfunding have also joined this industry, such as Xiaomi, hammer, Nubia and so on.

Generally speaking, up to now, there are more than 30000 manufacturing enterprises in China's intelligent door lock industry, with a total number of nearly 6300 brands. In the future, with the participation of many well funded technology giants, the smart door lock industry may also usher in a blood change and reshuffle.

Password is one of the common unlocking methods of intelligent door lock

Where is the smart door lock?

Compared with traditional door locks, where is the intelligence of intelligent door locks? The early intelligent door lock mainly realized intelligence in unlocking methods, such as fingerprint password lock, pure password lock, card swiping lock, etc. then, with the development of network connection technology and technology, there were networked intelligent door lock, face recognition lock, etc. Of course, most smart door locks have more than one unlocking method. At present, the common smart door locks in the market are password + biometric (face recognition, fingerprint recognition, etc.); In terms of connection mode, there are not a few products connected through Bluetooth, Internet and other ways. Through networking, it can not only realize remote monitoring of door lock status, but also realize remote unlocking and other functions.

In terms of structure, most of the common smart door locks on the market at present adopt the handle structure, that is, the common door lock with handle. This kind of door lock is roughly composed of three parts, namely the lock body part, the handle part and the panel part. In general, the lock body is similar to the traditional door lock, and the traditional mechanical lock body is still used. However, with the continuous advancement of technology, the electronic lock body is also gradually emerging. However, due to the high process requirements and difficult production, the electronic lock body is mostly limited to high-end intelligent door lock products.

In addition, for the handle part, most intelligent door lock products are not more customized, and the door locks with multiple unlocking methods often place the fingerprint identification module in the handle part, which is more in line with the habit of users using fingerprint unlocking when opening the door. The panel part is the part with high technical content of the whole door lock. Most electronic components are concentrated in this part, including password panel, camera module, battery and so on, which are used to provide other functions required by intelligent door lock.

Where are the existing smart door locks sold?

Since the smart door lock has formed a complete industry form, where are these products sold? According to relevant statistics, the current sales channel of smart door locks is still dominated by to B end. Most of the products produced by manufacturers are directly sold to real estate developers, door factories, security integrators, etc. the advantage of this channel is that users do not need to worry about how to install. For example, the security system in Andy's home in Ode to joy is installed by a typical security integrator, But the disadvantage lies in the lack of education for users and users' lack of basic understanding of products. Even Andy, a knowledgeable crowd, will be rejected by the smart door lock without power, which is inevitably a little embarrassing.

In terms of retail channels, like traditional products, smart door locks are also divided into online and offline channels. At present, the market share of smart door locks in China is still low. The main reason seems to be the lack of trust of users in such door locks. The imperfect sales supporting services in most e-commerce channels, such as door-to-door installation and after-sales maintenance, are the problems that users want to buy but dare not buy.

According to relevant data, among the current users who buy smart door locks, male buyers occupy the mainstream position, and the age is mainly concentrated in users aged 25-50. Among them, users aged 27-40 are the main purchasing power. In fact, the reason is also obvious. Men have much higher confidence in their own safety than women, so they are more willing to take the initiative to try new things, especially such risky products. Therefore, it is not difficult to see that if the smart door lock wants to usher in the real popularization, the education of users is still an important part. How to let users understand the advantages of smart door lock compared with traditional door lock and eliminate users' concerns about the hidden dangers of smart door lock is also one of the processes that must be experienced in the development of the industry.

Advantages of intelligent door lock compared with traditional door lock

1、 Convenient experience

Compared with the traditional door lock, in the era of intelligent door lock, the trouble of forgetting the key will not exist for users. As long as you unlock the door lock through your physical characteristics, the convenience brought by this user experience is self-evident. Especially for the elderly at home, biometric recognition is far more reliable than remembering to bring keys and memorize passwords.

2、 Extended scene

Based on the convenient user experience, the popularity of smart door locks can even realize remote unlocking. Assuming that parents and children cannot enter the door when you are not at home, you can open the door remotely through the network on the premise of checking the situation, which is also one of the very convenient experiences. In addition, users don't have to worry about children opening the door to strangers at will, because you can know the situation near the door from the remote terminal at any time and remotely control the locking of the door lock.

3、 Timely stop loss for unexpected situations

Of course, as a door lock, even the traditional door lock can not guarantee 100% safety. If the door is pried or violently opened, users can also receive a notice at the first time through the network connection function of the intelligent door lock, give an alarm in time, and save the loss at the first time, which is unmatched by the traditional door lock.

About the future

According to the estimated data of industry statistics institutions, the total demand for smart door locks in China will exceed 50 million sets in the next 5-10 years, and the total industry value will exceed 300 billion yuan. Under optimistic circumstances, it is estimated that the total demand for smart door locks in China will reach about 70 million by 2022. Of course, such data is only under the most ideal optimistic premise. For the future development, in addition to the improvement of technology and the cultivation of the market, the construction of supporting services is also very important. How to use the process service method to solve the pain points of consumers in the process of product service is the key to the healthy development of the industry.